A new textbook on business management has taken the unique approach of using parables to illustrate management principles.
The following are example of the method:
Parable number 1:
A crow was sitting on a tree, doing nothing all day.
A small rabbit saw the crow and asked him, “Can I also sit like you and do nothing all day long?”
The crow answered: “Sure, why not” So, the rabbit sat on the ground below the crow, and rested. All of sudden, a fox appeared, jumped on the rabbit and ate it.
Management lesson:
“To be sitting and doing nothing, you must be sitting very, very high up.”
Parable number 2:
A turkey was chatting with a bull. “I would love to be able to get to the top of that tree”, sighed the turkey, “but I haven’t got the energy.”
“Well, why don’t you nibble on some my droppings?” replied the bull. “They’re packed with nutrients”
The turkey pecked at a lump of dung and found that it actually gave him enough strength to reach the first branch of the tree. The next day, after eating some more dung, he reached the second branch. Finally after a fourth night, there he was proudly perched at the top of the tree, where he was soon spotted by a farmer, who shot the turkey out of the tree.
Management lesson:
“Bullshit might get you to the top, but it won’t keep you there.”
04 janvier 2005
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